If you’re an accountant looking to attract more clients digital marketing for accountants but feel stuck with where to begin—this one’s for you. You don’t need a huge budget or a marketing team. You just need one week, a bit of strategy, and a willingness to take action.
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Here’s your 7-day digital marketing kickstart plan to build visibility and credibility online.
📅 Day 1: Clean Up Your Online Presence
Start with the basics. Google yourself and make sure your digital footprint looks professional and current.
✔️ Update your:
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Google Business Profile
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LinkedIn headline and banner
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Website “About” page and services
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Contact details everywhere online
📅 Day 2: Create a Simple Lead Magnet
Give your potential clients a reason to trust—and contact—you.
🎁 Ideas:
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“Year-End Tax Checklist for Small Businesses”
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“Top 5 Bookkeeping Mistakes to Avoid”
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“Freelancer Tax Deduction Guide”
Host it on your site or a landing page. Add an email form for downloads.
📅 Day 3: Share a Helpful Post on LinkedIn
Establish yourself as an expert by offering valuable insights.
💬 Try a post like:
“Most people only think about taxes in March—but smart business owners do this in Q2…”
Include a CTA like: 👉 Need help planning ahead? Let’s talk.
📅 Day 4: Send a Value-Packed Email to Your List
Even if your list is small, start nurturing it now.
✉️ Email idea:
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Subject: “3 Ways to Save on Taxes Before Mid-Year”
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Body: Short, helpful tips + a soft CTA to book a free consult
📅 Day 5: Ask Clients for Google Reviews
Social proof builds trust fast.
✅ Action: Send a short, friendly message like:
“Hey [Client Name], I really appreciate your support—if you’ve been happy with my services, would you mind leaving a quick Google review? It really helps small businesses like mine!”
📅 Day 6: Record a Quick FAQ Video
Break down one common client question on video (under 2 minutes). No fancy gear—your phone works fine.
🎥 Example topics:
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“What’s the difference between a bookkeeper and an accountant?”
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“Can I write this off as a business expense?”
Post it on LinkedIn, Instagram, and YouTube Shorts.
📅 Day 7: Review, Refine, Repeat
Look at what you created:
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What got the most engagement?
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What felt easy vs. what felt like a stretch?
Keep doing what worked, and plan to repeat this cycle monthly or quarterly.
💼 Final Thought: Momentum Beats Perfection
The most successful accountants online aren’t necessarily the flashiest—they’re the ones who show up consistently, offer value, and build trust. Start simple, stay focused, and let your expertise do the heavy lifting.
Want a custom 7-day content calendar, email templates, or help designing your lead magnet? I can whip those up for you—just say the word.
